Dussur / The Saudi Industrial Investments Company / Saudi Arabia

Saudi Arabia’s industrialisation drive is led by Dussur, which in Arabic means ‘the ropes and nails that hold a ship together’. Our remit including naming, branding, offline & online applications, website design and guidelines for brand management. My challenge was to create a design that evoked trust and strength. The swirling blocks with a strong core underlines sturdiness; the choice of colours boosting the confidence factor.